Book Title: Strategic Management
Book Description: STRATEGIC MANAGEMENT offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies. Students will learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. In short, they will understand how organizations operate at the strategic level to be successful.
Pamplin College of Business in association with Virginia Tech Publishing
Contents
Book Information
Book Description
Why do some companies outperform others? In a dynamic and competitive business environment, the answer to this question can be the difference between success and failure. Firms that are successful generally have a strategic management process that helps them set goals and execute on a clear vision. This textbook offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies. Students will learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. In short, they will understand how organizations operate at the strategic level to be successful.
Strategic Management is intended for a wide range of business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. It is ideal for a senior capstone course in an undergraduate business program. It is available online for free in multiple formats and also as an affordable print editions.
Publication of this book was made possible in part due to generous support from the Open Education Initiative at the University Libraries and the Pamplin College of Business at Virginia Tech.
Book Source
This book is a cloned version of Mastering Strategic Management by [Author removed at request of original publisher], published using Pressbooks by University of Minnesota Libraries Publishing edition, 2015. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution. under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.
License
Strategic Management Copyright © 2020 by Reed Kennedy is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Business strategy
Metadata
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Strategic Management Copyright © 2020 by Reed Kennedy is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
(c) 2020 Reed Kennedy. Released under CC BY NC SA 3.0 https://creativecommons.org/licenses/by-nc-sa/3.0. This book is adapted from Mastering Strategic Management as adapted in 2015 by University of Minnesota Libraries Publishing, and published under a CC BY NC SA 3.0 license at https://open.lib.umn.edu/strategicmanagement. Their work is adapted from a work originally produced in 2010 and licensed under a CC BY NC SA 3.0 license by a publisher who has requested that it and the authors not receive attribution.